Sumit - SaaS Website Designer

Creating kickass websites for SaaS startups that drive conversions and acquisitions. psst@sumithegde.com

conversion optimization, conversion rate optimization, cro, front-end development, growth, html css javascript, landing pages, marketing websites, saas, saas website, startups, ui, ux, visual design, web apps, web design

B2b SaaS Website Design- Workflow — Workflow website exploration. ______ Need a beautiful, high converting website for your SaaS startup? Get in touch: psst@sumithegde.com | Visit my website | Check out the blog
Header design for B2B SaaS product — There's a SaaS for everything—if you're thinking of it, someone's already making it. If you're making it, there's a version of it in the market right now. In the midst of all this hullabaloo of apps and their advertisements and their features and their content, one teeny-tiny icon represents your product. Honestly, it's DO OR DIE out there. Survival of the fittest. ...
Affiliate landing page for SaaS product — Most SaaS websites today punch in a safe, tested formula and pump out yet another same-looking, same-sounding website that no one really blinks an eye at. They're talking about everything to everyone--*and convincing no one.* Let's get this straight: Generic doesn't work. Same soup, reheated is stale and it doesn't sell. There's hundreds of SaaS products that are toeing your space: they have ...
Saas website design and development — Alright, just because a site has to be conversion-oriented does not mean it can't be easy on the eyes! After all, I'm a designer at heart! I could not resist adding animated snow and cute Christmas illustrations to statistics and carefully planned informative sections. This landing page doubled as a value-loaded resource for Spocket customers, so people could learn while signing up for Spocket...
SaaS marketing landing page — Are your landing pages all about you? Because if yes, YA boring. No one cares! People care about themselves, and their lives. If you want a really high converting landing page, make it about them! Just like this landing page I designed for Spocket! For our e-commerce customers, Christmas was prime-time for sales. And so we created a whole landing page dedicated to how they could make most ...
Astra Security Website Exploration — Hey everyone! I've been working with Astra Security for the past few month to revamp their website and brand. Here's one of the directions we explored for the homepage. The final website will be out very soon. Stay tuned! ----- Need a beautiful, high converting website for your SaaS startup? Get in touch: psst@sumithegde.com
Coinklap — Crypto startup website design — One of my favourite projects this year was the website design for Coinklap, a Crypto exchange based in India; and with this site came a new way of looking at the service I was offering. I shifted from general product design to growth design because I realized this huge gap between designers and businesses: gradients and fonts and pixels are all lovely, but do they impact the business as a whol...
Crypto product website design — Your startup doesn't need a website. It needs a way to consistently acquire customers, day in and day out. You don't need a landing page, you need a funnel that introduces your product to your ideal customers, clearly explains how it solves their problems and positions itself as a must have in the market. With thousands of SaaS products out there, it's getting harder and harder to stand out,...
SaaS product website header — This is one of the alternate header had I designed for the Spocket homepage: really going hard on the 5 second rule here! The important thing is to tell the user, right at the beginning, that there is no risk involved. We do that by mentioning that the service is free and adding a 'No credit card required' disclaimer. A lot of people go for really startling headlines: but sometimes it's good ...
Personal Website Launch — I wanted to help SaaS founders with one single part of the funnel—and do it REALLY well. I knew I could help with customer acquisition best: the biggest takeaway from my years, was that it HAD to be combined with solid positioning and kickass messaging. We had to zoom in to the specific customer section's exact problem and go from there. Without the problem, the product stood on shaky ground. ...
Personal website animation — The journey from being a designer to helping SaaS Startups get more customers meant I had to learn the hard lesson: Customers first, design second. Targeting the right customer and connecting with them through your content and design is what gets sales. Great user interfaces, amazing animations and perfect colour combinations weren't going to make anyone go: That's it. I'm sold. That being sa...
SaaS app upgrade pop-ups — This one's an in-app pop-up for Spocket, for users to upgrade to the paid plan! Okay, we've all heard about social proof enough: so I totally need not point out why it's crazy effective when we're trying to get people to jump to the paid plan. But look at what's highlighted. 'Every customer's needs satisfied'. We'd noticed from support chats that a lot of Spocket's customers had general stor...
Coinklap — Cryptocurrency marketing website — The challenge with the Coinklap website was that I had 5 seconds to explain a fairly complex product through design. Why 5 seconds, you ask? Because people don't have time, and they don't care about your product unless you give them a good reason why! In 5 seconds or less, your website needs to tell the visitors what your product does, how it can help them and what they need to do to get star...
Cryptocurrency Dashboard — A shot of the Coinklap Crypto Dashboard. I designed their web product and marketing website. I knew that the unique benefits of Coinklap had to take centre-stage on the website: conversions happen when the customer sees the value of the product, over all else. If you do not know your business’ strengths, how will your customer? What separates you from the crowd is what shines a spotlight on ...
Personal website design — I wanted to help SaaS founders with one single part of the funnel—and do it REALLY well. I knew I could help with customer acquisition best: the biggest takeaway from my years, was that it HAD to be combined with solid positioning and kickass messaging. We had to zoom in to the specific customer section's exact problem and go from there. Without the problem, the product stood on shaky ground. ...
SaaS website template — Every single product and landing page has its own needs and I have to work with founders and their customers to create a website that works for THEM, but there were some essentials that I knew equalled to success. So I put them together, and made it a free resource. When a visitor lands on your site, there is a thread of thought: the step-by-step process of getting to know a product: and my te...
Startup agency website — I recently worked with Mokko Labs, an agency based in Chicago to redesign their website. The goal of the project was to convey their value proposition and core focus in a unique and clean style. Will be sharing more shots from the project, stay tuned!
Startup Agency Homepage — Another shot from my project for Mokko Labs, a tech agency based in Chicago.
Spocket upgrade pop-ups — In-app pop-ups I designed for the Spocket web app. Now you may notice that we're using feature-highlights to sell the premium products. This is because any customer who is already subscribed to Spocket knows the benefits of the application, and what they want improved. At this stage in the funnel, we are differentiating the premium products by showing the edge they have over normal products...
SaaS app upgrade pop-ups — Another shot of the pop-ups I designed for Spocket! One thing I've often noticed with start-ups is that they often go for quantity over quality when it comes to the targeting. There is no point in showing upgrade pop-ups to customers who are 99% unlikely to convert. Why target users who haven't seen the full value of your product yet? Instead, select a highly focussed section of the audie...
SaaS Blog Design — Through my blog and email course, I hope to create resources that show how important it is to put customers at the centre of your brand: and that includes (but is not limited to) your website. Do your customers really understand your product—and do they see it the way you see it? Probably not. How crazy is that? My goal with design is to properly explain the product in the customer's terms,...
SaaS Blog Design — When you look at the unicorns in any industry (design-wise), you find one thing common: they're all about the end-result that the product facilitates. It's about making lives easier, jobs better, running a business less chaotic and so on. Never about the product itself. And I believe the first step to becoming a unicorn...is presenting yourself like one. This doesn't mean you copy paste thei...
Crypto exchange dashboard — Part of the Coinklap project was designing the entire web app along with the marketing website. This required even more clarity and effort. Financial products such as Coinklap can easily get overwhelming: when charts and numbers and 15 other pieces of crucial information are hurled at you, it is easy to drown in the complexity. Clean dashboards, with the right data in the right context, in ...
B2b SaaS startup branding — These are some marketing banners I designed as a part of the rebranding process for Spocket, a b2b SaaS product. The first part of any design venture is to investigate 'What is the problem customers are facing?' With Spocket, small e-commerce store-owners were sick of the manual labour involved in keeping a store running. And they were pissed about scammy suppliers. They were tired of long d...

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